I'm a self-confessed chocoholic. I love my chocolate bars (probably a little too much!) and my favourite brand, and probably always will be, Cadburys. Cadbury has recently partnered with leading taste psychologist Greg Tucker to
uncover the regional differences when it comes to our favourite
flavours. In a UK nation-wide study into what tickles the nation’s taste
buds, it’s been revealed that where we live can have a big impact on
what we like and how adventurous we are with new flavours. I know that when it comes to picking new flavours of chocolate I'm not the adventurous type at all. I prefer to stick with what I know I like and will enjoy - taking no chances at all with my beloved chocolate!
uncover the regional differences when it comes to our favourite
flavours. In a UK nation-wide study into what tickles the nation’s taste
buds, it’s been revealed that where we live can have a big impact on
what we like and how adventurous we are with new flavours. I know that when it comes to picking new flavours of chocolate I'm not the adventurous type at all. I prefer to stick with what I know I like and will enjoy - taking no chances at all with my beloved chocolate!
The UK study
found that Cadbury Dairy Milk (CDM) Caramel takes the crown in the North
for igniting feelings of warmth (38%), the Welsh go nutty for CDM Whole
Nut because of its solid and traditional roots (28%), and those
residing in the capital are most likely to pick a CDM Fruit&Nut
(48%) with its variety and intrigue. I have to admit that I'm with the Welch here, I love my Cadbury Dairy Milk Whoe Nut bars!
Greg Tucker, taste
and flavour psychologist, says: “One’s choice of chocolate says
something about yourself, your nature and your personality. For example,
due to the colder climate in the north of the country, Scots are more
likely to seek warmth and comfort from their food. The perceived sugar
sweetness and longer lasting on-the-tongue moment created by the smooth
liquid filling of caramel therefore makes it a top choice across
Scotland.” Similarly, Brummies are well known for their witty sense
of humour, a trait that goes hand in hand with CDM Daim lovers, who
identify themselves as being the jokers of the group. The chomp followed
by a flavour rush, the bar provides a self-reinforcing effect for CDM
Daim lovers in Birmingham, with 22% of respondents also selecting it as
their chocolate bar of choice.”
and flavour psychologist, says: “One’s choice of chocolate says
something about yourself, your nature and your personality. For example,
due to the colder climate in the north of the country, Scots are more
likely to seek warmth and comfort from their food. The perceived sugar
sweetness and longer lasting on-the-tongue moment created by the smooth
liquid filling of caramel therefore makes it a top choice across
Scotland.” Similarly, Brummies are well known for their witty sense
of humour, a trait that goes hand in hand with CDM Daim lovers, who
identify themselves as being the jokers of the group. The chomp followed
by a flavour rush, the bar provides a self-reinforcing effect for CDM
Daim lovers in Birmingham, with 22% of respondents also selecting it as
their chocolate bar of choice.”
CDM flavours key by Greg Tucker:
Cadbury Dairy Milk: In Cadbury chocolate we have the desired
blend for the consumer of both sweetness and also dairy. The sweetness
delights and the dairy comforts and relaxes.
CDM
Caramel: The Caramel bar has a sweetness that is perceived to be more
intense and impactful by consumers – simply because it has a longer
dwell and reach in the mouth – the melt is sustained, the flavour lasts.
Caramel: The Caramel bar has a sweetness that is perceived to be more
intense and impactful by consumers – simply because it has a longer
dwell and reach in the mouth – the melt is sustained, the flavour lasts.
CDM Whole Nut: A somewhat challenging, difficult and conflicted
eat – requiring as it does the hard chomp of the nut within the matrix
of the chocolate. Preferred in older communities, where the nut adds
real contrast to the chocolate to make it seem more valued and engaging.
eat – requiring as it does the hard chomp of the nut within the matrix
of the chocolate. Preferred in older communities, where the nut adds
real contrast to the chocolate to make it seem more valued and engaging.
CDM Fruit&Nut: Here is a product where there is chew and
chomp, melt and fracture – a real textural melange. It adds variety and
interest to the palette but always within the reassuringly known and
loved envelope of the Cadbury chocolate.
chomp, melt and fracture – a real textural melange. It adds variety and
interest to the palette but always within the reassuringly known and
loved envelope of the Cadbury chocolate.
CDM Turkish:
This bar has a full sweetness – with the hints of the classic flavour of
rose water to give it a brightness and vibrancy, yet it also has a
somewhat charming and exotic melt.
This bar has a full sweetness – with the hints of the classic flavour of
rose water to give it a brightness and vibrancy, yet it also has a
somewhat charming and exotic melt.
CDM Oreo: The Oreo
bar provides the textural variety that is quite appealing, a taste that
to many is more recent – and a hint of dairy richness and engagement yet
which is also quite light and uplifting.
bar provides the textural variety that is quite appealing, a taste that
to many is more recent – and a hint of dairy richness and engagement yet
which is also quite light and uplifting.
CDM Daim: Thebuttery rich crunch of the Daim bar allows the chompy style eat to be
maximised – with a rush of rich flavours that rewards the effort.
In
a bid to get the people of the UK to take a break from the ordinary, and
celebrate its full range of CDM flavours, the study also explored the
best time for consumers to experiment with new tastes. With the
constraints of the working week removed and the carefree nature of
Saturday evening in sight, our risk-taking outlook is heightened at the
weekend. In fact, Saturday afternoon at 4.29pm has been identified as
the exact time we are most likely to try something new - I'll have to pop to the shop on Saturday afternoon then and try to be more adventurous with my chocolate choosing!
This all makes for some interesting reading doesn't it? If you're in the UK do you agree on your part of the nations favourite CDM flavour choice?
Are you a chocoholic like me?What is your favourite Cadbury's Dairy Milk bar variety?
I love them all - I guess that makes me simply greedy lol.
I didnt even realize that ppl did studies for this type of thing ! I Love the nutty chocolate mmmm
I'm afraid I love chocolate far too much & so I'm very strict with myself. I have chocolate maybe once or twice a year, a fruit Toblerone at Christmas and at Easter I'll eat a bar of Cadbury's fruit & nut along with a bar of their Caramel. One or two square of each at the same time - heavenly!
I just love all the chocolate types 🙂 Interesting post!
Interesting post! Now I'm craving chocolate! X
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Oh my gosh! Now I need chocolate! My favorite is definitely with caramel.
my favourite is tiffin, I was born in Yorkshire and caramel is my 2nd favourite, so I guess thecstudybis almost right!
Hi, I'm Imenka and I'm a chocoholic :)) My fav is Oreo nomnommm..
Yummy. I love chocolate and if it has wholenut, sure it's mine. Anyway, I like to try different types of chocolate and I don't mind if it doesn't have wholenut. For example, CDM Turkish I have never tried and I will looking for it in store because that rose water sounds good 🙂
As a psychology major, I think this is such a neat study. The preferences really do make sense. I think I'm with the caramel lovers even though I live in a warm climate. Although, they all sound like pure deliciousness. 🙂
I'm a fruit + nut gal
Tiffin ATW! Saying that... If you told me 4 years ago that I'l like a bar with Raisins I would have politely told you where to go... and before that... I didn't know Tiffin exists. Its sooo amazing tho!
Mmmmmm I'm like a tie between Caramel and Whole Nut. It honestly depends on what mood I'm in.
Now I want chocolate!!