I have to admit, last year I was a bit lax with my blog and wasn't writing or promoting as much as I used to and it wasn't until December that I really stepped up my blogging game again, but even in the short space of a month my page views have rocketed due to the work I've been putting in and I couldn't be more delighted with the results.
In my last post, I stated that blog promotion was a lot of hard work, but since then I've found and been using promotion tools which do all the work for me, and to be totally honest, I'm relieved that I no longer have to participate in Twitter retweet threads in various Facebook groups, as some of the content I really wasn't happy about sharing. The threads seemed to turn from bloggers helping bloggers to bloggers helping businesses promote their crap and that really wasn't for me.
However, I will stand by what I said in my last post - you have to work for your blog, not just have it work for you, and this is what I do on a daily basis to make sure that my blog is seen and read by people all around the world.
- Check stats from the previous day to see how well my blog did and record them in my diary so I can tot up my page views at the end of the month.
- Prepare and publish a new blog post - I always create and publish blog posts on the same day, as my creativity flows better when I'm not preparing posts in advance.
- Capture photography for the blog post and social media promotion - this is such an important aspect to blogging that I think some people don't bother with at all, but it's so important for getting people to want to click on your links and read your posts. After all, the visual is what captures a potential reader's attention first, and what will ultimately make them want to read your words. Photography sessions for me can take up to an hour, depending on what I want to capture. I've been known to take over 600 photos for just one post and believe me, whittling them down to a select few is a job within itself.
- Edit photography for the blog and social media. I use the Royale feature on PicMonkey, which costs €66 for the year.
- Re-read the post before publishing, check the HTML and make sure the layout is just the way I want it.
- Respond to blog comments.
- In December I began using a new promotion tool for Twitter, which I discovered by reading this helpful post from Sparkles & Stretchmarks. That new tool was SocialOomph. This allows me to submit tweets and set them up to be published at a time or frequency of my choosing. Twitter allows you to tweet 100 times per hour (but note that retweets are included within this). When I publish a post, I add it to my SocialOomph updates and always select for the post to be shared once every hour. I've also added old and seasonal posts to my SocialOomph updates and have seen great results. Since using SocialOomph I gained 170,000+ page views in December alone - a big increase from my average of 55,000 page views during the previous months of the year. SocialOomph costs €338 a year for the Professional version and €188 a year for the Twitter Unlimited.
- Respond to comments people have left on my tweets.
- Retweet some tweets from other bloggers which caught my attention.
- Follow back relevant accounts which followed me.
- Add new pictures to Instagram feeds (I have three accounts) and mention 'link in bio' if I think a post may be relative to my Instagram followers.
- Add 30 hashtags for maximum post exposure.
- Add post photography to relevant boards.
- Re-pin 20+ old pins to new, relavant boards.
- Re-pin 10+ pins from other people.
- Add post link to StumbleUpon - however, I only do this if the post is a photography/DIY/Inspirational post. I do not add review or other generic posts to StumbleUpon as they're not inspiring to the StumbleUpon audience.
- Give a thumbs up to at least 10 stumbles.
- I have to admit, I hate Facebook, so I'm not too bothered about promoting my blog there, but I do post updates to my blog's Facebook page.
- I also post blog links in various blogging Facebook groups.
- Respond to emails throughout the day.
- Send collaborative posts links to relevant PRs and keep them up to date.
As I stated above, last month I gained 170,000+ page views, which I think was a result of posting tweets every hour via SocialOomph. Some people may think that this is too frequent, but the way I look at it is - if you're not shouting about yourself or your blog, then who's going to know about it? You must be your own cheerleader to get your voice heard and your blog seen amongst the sea of other bloggers and blogs there are out there.
By 9' o clock every morning by blog has gained over 2,500 page views and knowing that people are reading and visiting my blog because a tweet, pin or Facebook post caught their eye and made them want to read and visit it is a really great thing.
I'm expecting my page views to grow even more this year and will be back with an update in a few months time to share just how helpful SocialOomph and other techniques I'll be using, have been to my blog and I.
I hope this post has given people an insight into all the work that really goes into creating and establishing a successful blog.
It's absolutely amazing to see your hard work paying off and to see that people are interested in your blog and are reading your posts, admiring your pictures and engaging with you on social media. It means an awful lot to a writer or blogger such as myself and I am forever grateful to those who take the time to stop by my blog and for all the opportunities it has given me.